The expectation-compliant placement of certain elements, the design of the navigation concept, these include criteria in terms of design and layout, as well as the use of and dealing with interaction elements. Furthermore is an emphasis on figuring out what content areas in the performance are covered and at what depth information will be offered. The catalogue but also tries to include the soft factors in regard to the esthetics of a page. “Because this the first impression is characterized, for which there is as you know a second chance,” Damodaran explained. A brief review of the marketing tools, email marketing and social media marketing play a role also the search engine optimization page and – if available -. Industry-related line of research in the field of study established “My aspiration is an applied within my graduate program, SHK – and construction industry to install oriented, empirical research.”, explains Prof.
Dr. Alexander Neumann, head of the program “business trading – sales and” Cooperation management”. So one-day operation at craft farms perform analysis already regularly by the students of the first semester. The artisans get a presentation with strengths / weaknesses analysis in the connection. Also, students of 3rd semester in cooperation with the expert faculty and the head of studies annually conduct an end customer survey. 2011 dealing here, for example, the popularity of plumbing brands. “The already established research activities are now optimally complemented by the online benchmarking topic”, so Neumann. He would like to thank Mrs Detzel for the use of the initiated on topic “Comparison of online activities in SHK – and construction industry” and the integration into the teaching concept. “Because it promotes our objective, common knowledge for the SHK – and construction industry to win, to publish and promote the industry.”, Neumann added. Evaluation of all three value-chain segments Neumann and Damha plan, benchmarking together with the students carry out every year.