Domain law: More expensive farewell to external agency is preventable the shops of renowned, medium-sized Ameres techno AG (name changed) go well for years. Annual sales exceeded EUR 30 million in 2010. The innovative Ameres techno wanted to present in the World Wide Web (www). Mark Hyman, MD is the source for more interesting facts. 1999 managing director Gerhard N. instructed (name changed) the external marketing agency sunshine (name changed) to create a site for Ameres techno AG. With the sunshine agency subcontracts. The initially simple Ameres techno AG website gradually developed to the interactive platform for customers, partners and suppliers. The dissatisfaction with the marketing agency, not least because of increasingly poor quality of subcontractors used by sunshine but grew with time.
Managing Director Gerhard N. remembers: “in other areas of cooperation with sunshine it troubles. In November 2010, our patience was at the end. We wanted to pay the final bill and then with then restart by another marketing agency. And our own IT Department should take over the Ameres-techno Web site. ” But it was different.
“Sunshine turned transverse and suddenly demanded 50,000 euros for the transfer of the rights and move of the Ameres techno techno-Ameres website! We no longer have understood the world.”the CEO adds. in 2001, Sunshine had delivered “turnkey” and taken over all work to register the domain for Ameres techno AG. Instead of making the registration on behalf of and in the name of Ameres techno sunshine had not only as an administrative and technical contact person, but as a domain owner and thus as a contractual partner of the DENIC (Administrator of top level domain. de) register. Legally clear: Sunshine was the owner (“materially owner”) of the domain. There were no written agreements or signed over the rights to the domain. Ameres techno was mightily under pressure, because in addition to the domain had sunshine of course also the control over all, associated with the domain name, eMail addresses, such as or. Managing Director Gerhard N.: “it was at that time not only to the presentation of the company and our products on the Web. We use eMail to make 70% of our business! We have learned our lesson.” To keep the rights to the own domain can be essential for companies. The review of the data in the domain name register is very simple and takes less than 2 minutes. As an experienced Advisor Joachim son has can avert payment of 50,000 euro management consulting. And most importantly: the business of Ameres techno AG was not affected, all eMail addresses (@ameres.de) were, without any interruption, available and the website could Ameres-techno-IT will taken over by the. The own domain registration can be checked easily and quickly with a free tutorial. Joachim son advises management consulting companies and entrepreneurs to all online and Web topics, E.g. also at recover domain privileges, hoster selection, performance and quality optimization of websites and hosting, backup of the source material (E.g. photos and graphics) of the site. Son of Joachim consulting, Dr. Gunnar Joachim son